Introduction
An Englishman's home is as much his castle is it was 100 years ago - even if today's
castle has solar panels, home cinema and underfloor heating. But both the role and
the look of the home are changing. Social, cultural and economic factors are changing
the face of British home life.
We are an insurer that places great importance on understanding our customers. And
so, we decided to take a detailed look at the relationship between the changing
dynamics of home life and its impact on British homes by carrying out this research.
We recognised that our lives are now more diverse: the idea of an average family
no longer exists. Our report provides an overview of how contemporary home life
is changing.